Research 8 min read By AgentForm Team September 15, 2025

Market Research: Forms That Reveal Valuable Insights

Discover how to design effective forms for collecting market data and better understanding your audience.

Market research forms are fundamental for understanding your audience's needs, preferences, and behaviors.

1. Segment Your Audience

Create specific forms for different segments. Questions for B2C consumers should be different from B2B questions.

2. Structure Your Research

Divide your form into clear sections: demographic information, behavior, preferences, and specific feedback.

3. Use Response Scales

Implement Likert scales (1-5) to measure attitudes and preferences quantitatively.

4. Include Open Questions

Open-ended questions provide valuable qualitative insights you wouldn't get with closed options.

5. Incentivize Participation

Offer incentives like discounts, exclusive access, or raffles to increase response rates.

Quick Tips

Keep the form between 5-10 minutes duration

Test your form with a small group first

Ensure compliance with privacy regulations

Analyze data in real-time to adjust questions

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Ready to create your first form?

Apply these tips and create more effective forms today.